VH1 + SCOPE are bringing the perfect punch of art and music to Art Basel Miami Beach with chart-topping headliners NABIHA and Swizz Beatz at this year’s Official VH1 + SCOPE Party. Singer NABIHA will perform her biggest hits and Swizz Beatz will close out the night with an exclusive DJ set. Award-winning visual artist Aerosyn-Lex Mestrovic will unveil his grand art installation NOESIS, which includes audio-visual projections that debuted at MoMA earlier this year. The party starts December 5th!
NABIHA’s distinct sound along with her West African roots and colorful upbringing in Copenhagen have shaped her as a unique female figure in the world of pop and soul music. Her hit singles “Never Played the Bass” and “Mind the Gap” have succeeded in moving her beyond borders to create an international buzz.
With over 14 years of creating music for some of the biggest artists in music history, Swizz Beatz has contributed to the sale of over 320 million records in just the U.S. alone, working with the likes of Jay Z, Alicia Keys, DMX, Beyoncé, Whitney Houston, Kanye West and Bono, to name a few.
For more information, read the press release below:
MUSIC HEADLINERS ANNOUNCED FOR VH1+SCOPE PARTY DURING ART BASEL MIAMI BEACH 2014:
SWIZZ BEATZ TO DJ & NABIHA TO PERFORM LIVE
FIAT® To Launch A “Driven By Art” Contest, On Scene & Social Media Scavenger Hunt, for Art Week Enthusiasts
NEW YORK, NY (November 2012) – For the third consecutive year, VH1, together with SCOPE Art Show will bring the ultimate collaboration of ART + MUSIC to the heart of Miami Beach, and kick off their annual Official VH1 + SCOPE 2014 Party on December 5th. VH1 + SCOPE Miami Beach will once again utilize Art Basel week as the ultimate platform for the fusion of art and music, showcasing emerging visual artists, on the rise musicians, and other art activations, successfully integrating the music and pop culture worlds.
VH1 + SCOPE have a remarkable track record for identifying and supporting groundbreaking artists, and know that some of the most renowned creative visual artists have been influenced by music. Staying true to its roots in music, and being known for showcasing today’s hottest musical performers, VH1 will introduce platinum, award-winning, Danish singer-songwriter NABIHA, to deliver a live performance at the annual event. American hip-hop recording artist and producer, Kasseem “Swizz Beatz” Dean will DJ and close the night, while guests experience an immersive art installation by Aerosyn-Lex Mestrovic.
As a top charting artist, NABIHA has developed a loyal fan base in Europe and other parts of the world, and has begun crossing over to the U.S. market. Her hit singles have been featured on various VH1 programming. The on-going visibility NABIHA has gained created a strong tie between VH1 and her audiences, collectively. With the release of her much anticipated single, ‘Animals,’ NABIHA has become a unique female figure in the world of pop and soul. A breakthrough artist with a distinct sound and West African roots, NABIHA has successfully mastered the art of mixing genres – a collaboration of pop, rap and soul, bringing infused art and music into one fold.
Grammy Award-Winning, music artist and record producer, Kasseem “Swizz Beatz” Dean, will close the night with an exclusive DJ set. As an art collector and curator, Swizz is collaborating with SCOPE Miami Beach 2014 for the first-time to curate a selection of artists for his exhibition, “The Dean Collection.” His travels have taken him through artist studios all over the globe, in an endless series of adventures and discoveries. Swizz started his career as a DJ and has since added rapper, record executive, fashion designer and painter to his repertoire, making him the perfect musical performer to close out the evening to the Official VH1 + SCOPE 2014 Party. Along with Swizz, the event will feature DJ Zen Freeman, who will also perform music sets to bring live music and art like never before.
In addition, the event will feature its art component by artist Aerosyn-Lex Mestrovic, who will present an ambitious art installation by combining his style of calligraphy with audio and video projections. The custom multimedia installation, “NOESIS,” is set to transform the space into a dynamic expression of vision and movement, where writing calligraphy meets digitization. Selected by SCOPE Art Show, Mestrovic will hand-paint onto hundreds of feet of Japanese synthetic paper, positioning the installation as the longest continuous painting to be shown during this year’s Art Basel event. Mestrovic will combine the innovative digital processes and ethereal ink painting for the installation. “NOESIS” refers to the perception of the mind, and will take art viewers on a journey through creative flow and energy. The hand painted paper will drape throughout the venue, beginning at its entrance and culminating in a truss tower of the event’s main rotunda space.
Continuing the collaboration of art and music, VH1, MTV, LOGOtv and SCOPE teamed up with FIAT® to provide one aspiring artist the opportunity of a lifetime leading up to the event on December 5th. Through the “Driven By Art Contest,” artists from across the country submitted their best work of art for the opportunity to be featured in an exhibit at SCOPE Miami Beach. The winning artist – Beau Stanton – will also receive $2500, a round trip ticket to Miami, hotel stay, and VIP access to the VH1 + SCOPE Party. In addition, the winner’s masterpiece will be wrapped on a Fiat 500L that can be found cruising the streets of Miami Beach all week long.
On the scene and across social networks, FIAT® will also launch its “Driven By Art Scavenger Hunt” experience to all Miami Art Week fans. As the wrapped Fiat 500L cruises the streets of Miami Beach, art fans will be able to track the whereabouts of the brand’s art-inspired vehicle by following clues posted on VH1’s social media networks. Clues will be anything from iconic pieces of graffiti street art in Wynwood, to signs in the Art Deco area of Ocean Drive. Through VH1’s social media handles, followers will be alerted on clues to figure out where to find the FIAT®. The first few art hunters to meet FIAT® on location will meet a FIAT® brand ambassador to be rewarded with access into the invite-only VH1 + SCOPE party.
Guests at the official VH1 + SCOPE party will get to experience a unique on-site GIF booth, sponsored by FIAT®.
VH1 + SCOPE’s shared commitment to innovative up-and-coming art of all genres makes them the perfect match for celebrating Art Basel with their annual, Official VH1 + SCOPE 2014 Party on Friday, December 5th: the hottest and loudest ticket in town.