Some celebrity endorsements are genius. Like, we’re certain Taylor Swift sips Diet Coke and wears Keds on the regular or that Michael Fassbender would swim across the Atlantic Ocean for a pint of Guinness, but are we honestly supposed to believe that Ellen Page is an avid fan of Cisco computers, Gwyneth Paltrow buys processed frozen peas or that Rachel Bilson actually eats ice cream?
Here are 10 celebrity endorsement deals and commercials that leave us thinking, “Yeah right…”
Justin Timberlake and Bud Light Platinum
Sure, this slick and sultry commercial for Bud Light Platinum looks like a sequel to Justin Timberlake’s “Suit & Tie” music video, but there’s one big problem: Justin Timberlake is not a Bud Light kind of guy. The person who rolls with Hova and sips scotch is not the same person who drinks like a frat boy bro. We can totally buy that fans of JT would be fans of Bud Light Platinum, but we can’t believe for one second that anything Bud is Justin’s drink of choice at the club.
Not to mention the fact that Justin NEVER drinks Bud Light Platinum in the entire commercial.
[Photo Credit: Getty Images, Aveeno, Nespresso, SPAR Veggies]
Jack Huston and Guinness Black Lager
Speaking of beer celebrities would never drink…Boardwalk Empire actor Jack Huston has started shilling Guinness Black Lager. In this advertisement, he literally has to explain the concept of the new Guinness flavor by showing us that’s “dark, but refreshing” like iced coffee and cola. He also sounds like he needs to talk himself into drinking the weird beer, which he never does.
Look, I’m sure Jack Huston, whom I know nothing about except that he is related to Anjelica Huston, gets drunk on the regular. I’m sure he enjoys a pint of Guinness. However, I’m positive he does not like this beer because the whole concept of a refreshing take on Guinness stout is…um…gross?
Jessica Simpson and her Clothing Line
Jessica Simpson started out as a teen pop star and now she has a veritable empire. She sells shoes, handbags and clothing in department stores nationwide. However, we’re pretty skeptical about whether or not she would wear her own clothes because the Jessica Simpson clothing line is nicer than the clothes Jessica Simpson actually wears.
But good on her for hiring good designers for her company!
[Photo Credit: Getty Images]
Ellen Page and Cisco
Indie darling Ellen Page recently starred in a series of ads for Cisco computers that are just…perplexing? The gist of them is she’s home in Nova Scotia from Hollywood and her town has been taken over by Cisco computers that replace human beings. At least, I think that’s what’s going on.
Anyway, besides the fact that it’s hard to believe that Ellen Page would let us in on her doctor’s appointment in Nova Scotia, it’s also hard to believe that she’s THIS into Cisco computers. Or that she visits her doctor via video chat. Or that she’s even that into technology. She seems like she’s the kind of person who’s actually anti-technology.
George Clooney and Nespresso
George Clooney has openly admitted that he only does Nespresso commercials in Europe because they pay him enormous amounts of money, but do they have to be so unbelievable? I mean, besides the fact that there’s no way George Clooney is obsessed with Nespresso coffee, the set ups are ludicrous.
See, when you watch a bunch of them in a row, as I have, you discover there’s almost this weird narrative world occurring in the Nespresso store that George Clooney always visits. It’s like we’re supposed to believe that this specific Nespresso store is Clooney’s Central Perk, and all the employees are his friends. You’re also supposed to believe that Clooney is constantly striking out with women and that his one comfort in his lonely, movie star life is that he loves Ristretto flavored instant coffee.
It’s impossible to believe anything about these ads is real, but after a while, you kind of want to. It would make an amazing sitcom.
Gwyneth Paltrow and SPAR Veggie
We honestly believe that Gwyneth Paltrow owns and uses all of the ridiculous and overpriced things she shills on goop.com, but because of that, there’s no way she eats SPAR Veggies.
For some reason (called money), Paltrow agreed to sell processed frozen food in Austria last year. The food is the antithesis of her “clean eating” mantra that she espouses in her own cookbooks and we can’t possibly believe she eats this.
[Photo Credit: SPAR Veggie]
Jennifer Aniston and Aveeno
Jennifer Aniston has been shilling for Aveeno for a few years now and as you can tell in this commercial for a soy based face cream to get rid of aging spots, she is thrilled about it.
It’s not just that Aniston obviously spends thousands of dollars on exclusive beauty products, but she actually looks miserable in these ads for face cream that my mom buys at Walgreens.
Also, does Jennifer Aniston even have age spots?
Reese Witherspoon and Avon
Every suburban girl grew up hearing the phrase, “Avon calling.” The mail order company with a person neighborly touch allowed housewives back in the day a chance to earn a few extra bucks by selling beauty products and gifts to other housewives in their community.
It made sense for the company to hire a celebrity spokeswoman to take Avon into the 21st century, but overachieving Reese Witherspoon might not have been the best person for the sell. I mean, Witherspoon just made headlines this week for spending $1,500 on a haircut. I sincerely doubt she’s waiting to buy her bubble bath on sale from her local neighborhood Avon lady. Actually, I doubt her neighbors have even heard of Avon.
(Also, please note that she’s most excited by how many lipsticks Avon sells a minute in this ad than she is about the lipstick itself.)
Rachel Bilson and Magnum Ice Cream
Yeah, sure, like Rachel Bilson eats ice cream.
Katy Perry and Pop Chips
Last month, this bizarre clip debuted on the internet. It features Katy Perry and the Pop Cats, who are cats wearing wigs, and a puppet named Fat Cat and a lot of weird things. At one point, a giant cat teaser appears from the ceiling and Katy Perry paws at it like a cat before a real cat slaps her.
On second thought, we totally think this is Katy Perry’s life. Play on, Pop Chips. Play on.