A toast is definitely in order! VH1 has just announced that the first quarter of 2016 has shown the network’s highest ratings in six years and it is now the fastest growing cable channel in that same time period. Thanks to the success of shows like Love & Hip Hop, Stevie J & Joseline Go Hollywood, K.Michelle: My Life, and Mob Wives, the channel has moved ahead as a Top 5 network for adults, 18-34. Read on for even more of the good news.
VH1 Now a Top 5 Network for Women 18-34 and Top 10 Network Among Adults 18-34
Pop Culture Network Posts Third Consecutive Quarter of Growth;
Highest Rated Quarter in Six Years
NEW YORK, March 30, 2016 — VH1 is the fastest growing entertainment network out of the top 25 cable channels for the quarter ended March 27* thanks to record double-digit ratings growth in both primetime and total day.
Total day ratings for the quarter soared +29%** compared to first quarter of the prior year. VH1 is now a top 5 non-sports cable network among women 18-34 (#5) and a top 10 non-sports cable network among adults 18-34, ranking #8.
VH1’s primetime ratings in the Adult 18-49 demo increased +11% in the quarter and jumped +17% in the adult 18-34 demo.
The quarter was also VH1’s third consecutive quarter of growth in total day ratings, in the adult 18-49 demo. This is the network’s highest rated quarter since 2nd quarter 2010.
VH1’s quarterly growth is propelled by many hit franchises:
“Love & Hip Hop: New York” is pacing as its highest-rated season in series history, tracking up +11% from prior season. The show currently ranks as the #1 non-sports cable series in its time period with key women and adults demos.
The January 4 premiere of the VH1 Original Film “The Breaks” was the #1 cable program in its 9-11 pm time period among adults 18-34. The premiere delivered a 1.3 in the Adult 18-49 demo and 1.8 million total viewers in its 9 PM debut. When combined with its 11 pm encore, 2.6 million total viewers tuned in that night.
“Mob Wives” was up +9% from prior season and finished as its highest rated season in four years (Season 2 in 2012)
“Stevie J & Joseline Go Hollywood” is the highest-rated debut for a new unscripted cable series this year with Adults 18-49, Adults 18-34, Women 18-49, and Women 18-34.
The 1/18/2016 season premiere of “Hit The Floor” was the #1 non-sports cable program in the time period with adults 18-34, women 18-34 and women 18-49. The premiere scored a 1.1 in the adult 18-49 demo and 1.7 million total viewers in its 9 pm debut. When combined with its 11 pm encore, 2.5 million total viewers tuned in.
The second season debut of “K. Michelle: My Life” on January 25 ranked as the #1 cable series in its time period among all key female demos. The premiere earned a 1.6 rating in the adult 18-49 demo, up +7% from the series premiere in November 2014. When combined with its 12:30 AM encore, 3.2 million total viewers tuned in that evening.
[Source: Nielsen; P18-49 unless otherwise noted; fastest growing entertainment net in top 25 & +29% (Live +SD, calendar 1Q16 vs 1Q15, excludes sports and news nets); 3 quarters of growth (Live +SD, calendar 3Q15, 4Q15 and 1Q16 versus 3Q14, 4Q14 and 1Q15); top 10 with P18-34 and top 5 with W18-34 (Live+SD, Prime, calendar 1Q16)]