You’ve seen him on Love & Hip Hop New York, but Richard Trowers owes his pseudonym Rich Dollaz, and much of his musical success, to his time spent at Bad Boy Records. He started as an intern for Diddy and later moved on to work with artists such as Cassie, Yung Joc, Cheri Dennis, Gorilla Zoe, and Danity Kane.
Rich Dollaz does radio promotions for Interscope and is the CEO of Dollaz Unlimited, a management company that claims Amina Buddafly, Yasmeen Christian, and Aaron “Herkules” Graves as some of its clients. Find out more about his musical accomplishments stemming from his eight-year run with Bad Boy Records.
He helped debut “Me & U” by Cassie.
While working in the promotional and marketing department of Bad Boy Records, Rich Dollaz met Ryan Leslie, who was dating Cassie at the time. Rich and Ryan independently put out what would become Cassie’s breakout hit, “Me & U.” Cassie was later signed to Bad Boy Records.
He helped release Cheri Dennis’ “I Love You.”
Ryan Leslie produced and wrote “I Love You” for Cheri Dennis. He and Rich Dollaz jump-started Dennis’ career when they released the track independently. “That’s kind of what made Richie Dollaz, due to the fact that those records did so well radio-wise and I worked them by myself independently before Cassie even got signed to Bad Boy and when nobody was even paying attention to Cheri,” Rich told The Launch Magazine in 2012.
He worked on Ryan Leslie’s “Diamond Girl.”
Rich and Ryan worked together to help other artists gain momentum, but in the late 2000’s the duo teamed up to work on Ryan’s singing career. They put out “Diamond Girl,” which would appear on Leslie’s eponymous 2009 album released by Casablanca Records.
He managed Danity Kane when they released “Show Stopper.”
How could we forget Danity Kane from Making the Band 3? The ladies gave us “Show Stopper” along with two Bad Boy LPs before calling it quits in 2008. They later got back together, but broke up for a second time after Dawn Richards reportedly struck Aubrey O’Day after a recording session. Aubrey O’Day and Shannon Bex are back in action with the formation of Dumb Blonde, their latest pop duo venture.
He managed Olivia and Precious Paris from G-Unit.
Rich used to manage Olivia, the first woman signed to G-Unit, and joined her on the second season of Love & Hip Hop New York in 2011. The two eventually drifted apart, and Rich later went on to manage Precious Paris, who joined the L&HH cast last year.
He managed Erica Mena.
Rich managed Erica Mena back when she released “Where Do I Go From Here,” a song which caused controversy between Rich, Erica, and Olivia. Rich originally slated the song for Erica, and later gave it to Olivia to sing. Both Erica Mena and Olivia have versions of the same song as a result.