Flavor of Love starts with single women from all walks of life, selected for their expressed love for Flavor Flav, moving into a "phat crib" in Los Angeles and vying for his affection. With help and advice from Big Rick, Flav's gigantic bodyguard and chauffeur, Flavor Flav dates all of the women, and weeds out the ones who are only after his fame and fortune, in order to find his one true love.