Big Boss Vette
Big Boss Vette asserts herself as a bright, blunt, and bold force for hip-hop with unapologetic bars, undeniable style, and a fiery flow of her own. The St. Louis rapper and singer lights up any room and instantly commands attention. As a kid, Big Boss Vette told everyone, “I want to be a rapper,” and she made good on her promise. Taking to social media, she posted freestyles on Facebook during high school, remixing the likes of Dej Loaf’s “Try Me” and making a viral impact with millions of views. She regularly uploaded remixes to YouTube and attracted an audience. However, trouble followed her everywhere—until she got shot. Changing the course of her life, she served up “Bad Bitch” in 2019 and racked up 1.7 million YouTube views. A year later, “Outside” exploded. Following a much-liked teaser video, her TikTok followers demanded the full version, and she delivered. It lit up TikTok with countless anime creates and support from Chlöe Bailey. At the same time, it generated 8 million Spotify streams and 2 million YouTube views. During 2021, she picked up the pace with “No Fakin,” “Dog Ass *****,” and more. Along the way, she attracted the attention of Republic Records and landed a deal with the label. After raking in over 30 million total streams independently, she bosses up on a series of singles led by “Eater.” The original “Snatched” affirmed Big Boss Vette as a star-on-the-rise. It gathered nearly 2 Billion views on TikTok across over 460K creates by some of the biggest names in the world, including Kylie Jenner, Khloe Kardashian, Halle Bailey, JT of City Girls, Mikayla Nogueira, and more. Thus far, it has amassed 23.3 million cumulative streams and counting. It emerged as “the most added song” at Hip Hop radio, while the video impacted rotation on BET, Yo! MTV, and REVOLT. She also sat down with Republic Records TV for “Get To Know” and “Behind The Scenes” of her Instagram. It paves the way for more music from Big Boss Vette very soon!
DW Flame is a West Coast rap artist gifted with a unique style, vocal tone, aggressive and clear delivery, and intelligent word play. He hails from the East Side of Long Beach, CA,which certainly influenced and fueled his love for Hip-Hop at an early age. Writing his first song at age 12, he soon realized his natural talent or crafting raps, translating his life experiences on the rough streets of LB Cinto vivid tales of hustling and enjoying life, along with urban warfare and survival. DW quickly became a neighborhood favorite. Citing Tha Eastsidaz, 50Cent, Tupac, and Lil Wayne as artists that spurred him to take his career seriously, Flame dedicated his time, energy, and focus into becoming an up-and-coming artistic threat to the uncompromising rap industry. Catching the attention of Big Fave (Faverite Ent.CEO), DW Flame was brought and introduced to Big Tray Deee of Tha Eastsidaz, and invited into a joint venture with Tray’s independent label imprint Supreme Circle Music Group and Faverite Ent. Upon signing, he immediately began recording his debut album, with noted production and features. Unfortunately, his drive toward success was temporarily derailed in 2016 after he was arrested and charged with several serious felonies, resulting in an 18 month stay in the vicious Los AngelesCounty Jail. Eventually exonerated of his alleged crimes and released back into society in 2017, DW attacked the vocal booth with renewed hunger, detailing the adversities he has overcome, along with illustrating his capacity to remain lyrically innovative while inspiring strength, determination and hope.
Gerald Fulton, Jr., better known as Hitman Holla was born in 1988 in his hometown SI. Louis, MO. The former college athlete decided to turn his life around by becoming a top prospect in the SMACK/.URL battle league. Hitman started battle rapping in 2008. And soon after became one of the most sought out competitors in every rap league with his aggressive delivery and uses of techniques such as remixing his bars and ending with "BALL GAME. He then became a recurring cast members for 13 straight seasons on the improv TV comedy show Wild ‘N Out on MTV, VH1 and MTV2.
JD McCrary is a triple threat entertainer taking the world by storm. At the age of 15, JD has already made history as the youngest male solo artist ever to sign to Disney/Hollywood Records. During his time at the Disney/Hollywood Records JD was apart of box office history in Walt Disney Studio’s motion picture The Lion King, where his original vocals are displayed on the soundtrack song titled “I Just Can’t Wait To Be King” and stars as the voice of “Young Simba” alongside Beyoncé, Donald Glover to name a few of an illustrious cast. Following up JD was also cast to star in the movie Little which showcased his original vocals that premiered April 2019 alongside Marsai Martin, Issa Rae and Regina Hall. JD also released his first official single and music video on Disney/Hollywood Records “Keep In Touch” February 1st, 2019 and his first official EP Shine on April 19th, 2019. One of the songs off the EP “Stole My Heart” was produced by acclaimed hip hop legend Jermaine Dupri and made it’s way onto major playlists like Spotify’s New Music Friday and Apple Music Beats of The Week. In 2018, JD made his primetime performance debut at the 60th Annual Grammy Awards where at the age of 10 years old wowed audiences around the world along side Childish Gambino performing the hit song “Terrified” which is featured on the album Awaken, My Love!. Later the same year, he performed a duet with legendary music icon Cyndi Lauper for the WE DAY Live at the Los Angeles Forum. Together, they performed together a special rendition of “Ooh Child,” that was televised live on ABC. JD has also been invited to sing The National Anthem for the New York Knicks, Los Angeles Clippers and the 2019 NFL Pro Bowl which was televised live on the ESPN network. Additionally, he was named on Variety’s “Young Hollywood Impact” report in both 2018/2019 and was also named on The Hollywood Reporter’s “Young Hollywood”. In 2021 JD was cast as a principal character in the adaptation of the Broadway Musical which will feature JD's original vocals in the film and on the soundtrack. Netflix released “13” The Musical August of 2022. JD is a breath of fresh air. He has raw talent and a genuine passion for his craft which is exemplified through his character and personality. He wants to use his voice through his music to share love and compassion to unite people all around the world.
Jilly has all the makings of a star. From red carpets to photo shoots to the music stage, Jilly slays across the board. But her success didn’t happen overnight...Jilly has been active in the arts since she was a young child. From landing lead roles in several musicals to taking part in competitive cheer and dance, the stage has been (and remains) her platform. At the age of 18, the Houston native moved to Los Angeles to pursue her career in music. Throughout 2014, Jilly worked with a variety of producers and directors, honing her craft as an artist and laying down the groundwork for her evolving brand. Her EP The Juice (released in 2015) served as Jilly’s introduction to the world as an artist and commanded the attention of producers and writers alike. Since then Jilly has captured hearts all over the world with her charismatic personality, contagious smile, and undeniable talent, gaining 5 million+ followers across all of her platforms within a 6 month time span after her move to follow her dreams. In 2016, Jilly found herself at the forefront of social media through her collaborations with online personalities creating various Instagram skits. Accumulating 1 million Instagram followers in a couple of months (plus a YouTube channel with nearly 600,000 subscribers) proved to Jilly that her content was resonating with the masses. To date, she has over 5 million followers across her social media channels, earning her title as a top tier inQluencer. Through these platforms Jilly has been able to showcase her skills as not only a recording artist, but as a dancer and actress as well. This has led to her involvement in numerous acting projects and hosting duties, including working with BET for the Grammy’s 2019 coverage and appearances in Kevin Hart’s Real Husbands of Hollywood television show. As a SAG-AFTRA member since 2015, Jilly’s acting credits include television drama series Rosewood (starring Morris Chestnut) and a starring role in Demi Lovato’s “Cool for the Summer” music video.2018 was another breakthrough year for Jilly's music career as she began working alongside Grammy-winning R&B artist Eric Bellinger. With a new team behind her, Jilly went hard in the studio with producers and writers day and night, rebranding her sound to Qit her own narrative. Soon her hit single “Sexy” was born, a song that straddles both the pop and rap genres and served to launch a new chapter in Jilly’s artistry. The music video currently has over 2.4 million views on YouTube, proving this rebrand to be a step in the right direction. Throughout 2018, Jilly followed up with singles “Wait For It” and “Milano,” and released “Lemme Kno” and “Wrist Watch” in 2019. Each subsequent track has embodied Jilly’s new sound and cemented her impact in music.Building her portfolio as a Qitness guru and inQluencer, Jilly released her cookbook and lookbook “This Boss Babe Cookbook” on November 21st, 2020. The cookbook Qinds this newly published author sharing her love for food and fashion, and its release was soon followed by Jilly’s debut Eau de Parfum “Boss Babe By Jilly Anais” in June 2021.To date, she's released nearly a dozen iTunes charting singles, including “New Safe” in 2021 which launched the start of a new era for her sound. Jilly has been featured on NBC, ABC, and BET, and recently released a phenomenal EP titled COPY & Paste (featuring production from Lab Ox & Lil Rich), which has over 2.1 million impressions on digital streaming platforms. Her “LIKE THAT” music video and MTV Jams Live Sessions was released to much acclaim in June of 2022, and just this fall Jilly has co-hosted the Sheen Magazine Awards in Atlanta, GA, made an appearance at Milan Fashion Week, and toured with DaniLeigh at The Novo in Los Angeles.
Klondike Blonde was born in Raleigh, NC and went to high school in the bay area of California, thus experiencing two completely different cultures and lifestyles which added uniqueness to her character. She has always had a passion for music, writing songs and poetry since elementary school, although It was not well known, as she was stuck behind the scenes. Living in California, she graduated high school early and enrolled in a film and audio production course. This course mainly taught videography and editing. They ended up having a recording studio which she would sneak off to whenever she had free time. This is where she learned to record/engineer for herself at the age of 16 and she recorded her first ever freestyle track, on a Bone Thugz n Harmony instrumental. This group was her biggest inspiration at the time, and thus she went by the name of “Thugsta”. The day that she was old enough to be on her own, she flew back to the east coast. Her career in Atlanta started off with modeling and acting gigs. While she was in the city for those gigs, she built connections within the industry and the music field. Klondike felt that as a woman it was hard to be taken serious when talking business and music, especially when she had nothing to show. Klondike decided to take matters into her own hands and use what she learned in production school. She began recording herself. She dropped her first single on soundcloud in February 2017 just to see how many people would react to her transition from model/acting to an artist. To her surprise it did well! She dropped another single about a month later called “Big Gang Glocks” that did even better. She now grew a fan base and received more attention. Her unique voice and style of song is what caught the attention of many people. Her most personal single “Love Letter” was dropped after about 6 months of silence. Love Letter was a song that she had in her head for a while. She decided to finally look at some beats to record to and the first one she opened fit her melody. She dragged the beat into logic and sat in front of her computer until the next day when she had finished the song. Klondike says, “I really found myself, my style, and my voice within this very song.” Following the drop of these two songs, the attention opened more doors for her which led to more opportunities. She connected with producer Jazze Pha, making her song Drip the same day that they met. Drip just so happened to be her biggest song yet, which followed a record deal, and the opportunity to perform at BET experience.
Nick Cannon has just unveiled his new R&B boy band Pop Money, signed to NCredible and Republic Records. The group is made up of five entertainers, Connor Finnerty, AJ Boogie, YM Collier, Cameron J. Wright, and Rahja Fuller, who have all come together with one vision, to be the next superstar boy band. The group is currently crafting their signature sound steeped in throwback R&B and enlivened by Hip-Hop attitude. They will continue to release singles in the near future as a lead up to their debut EP. Their current song, Another Dimension was featured in the new “Spider-Man: Across the Spider-Verse”.
Bay Area-born and Los Angeles-based rapper Symba already sounds like a seasoned veteran whose music oscillates between irresistible West Coast bounce and grimy, gritty meditations on pushing weight and living from dollar to dollar. Symba’s music has an undeniable swagger and well-crafted sentiment and every time you press play on a Symba track, you’ll be treated to heart-hitting bars and unexpected flows. He is wise on the mic, knowing exactly when to let the beat breathe, when to attack, and when to swerve into a new style altogether. Influenced by JAY-Z and Lil Wayne, Symba found his way to rap by way of friends made from his years playing basketball. Always one to hang with the older crowd, Symba fell in with a rap duo who showed him the light when it came to making music and recording. Eventually put off by the toxic environment created by his high school basketball coach, Symba quit basketball to pursue rap after high school, after a stint of battle-rapping across the Bay Area. Rapping for money and for respect turned into a real passion for Symba, who never looked back as his acclaim within his local scene grew. In 2015, Symba moved from the Bay to LA to help perfect his craft & career. After seeing artists like T-Pain do a song in four minutes, Symba was more motivated than ever to become a better songwriter and artist overall. From 2015 to 2017, Symba locked himself in the studio and eventually formed a relationship with Phonix Beats, who helped Symba sit in on sessions where he soaked up knowledge and helped eventually land him a deal with Columbia Records. After a regime change at the label, Symba found himself back on his own as an independent artist. Through friends and industry colleagues, Symba found himself at a studio “aux cord party” hosted by Atlantic Records SVP A&R, Dallas Martin. After playing his song “Black Jesus,” Martin invited Symba to NYC days later, where the rapper found himself in the studio with Meek Mill, who told Symba that his music inspired him. Soon after in 2019, Symba signed a deal with Atlantic Records in 2019, prepping his label debut mixtape, releasing the songs “Serve” and “Birds In the Bando,” until the COVID-19 halted the roll out. Even so, Symba has adapted to the times, and his releases have felt all the sweeter, proving everything happens for a reason. Symba is always searching for ways to grow, another massive message in his music. Always trying to get greater, Symba’s music is focused on the pains and truths of reality and finding yourself. He feels it’s his responsibility to tell people the truth, and not sell them on a fake persona. With the release of his upcoming mixtape Don’t Run From R.A.P., which includes the songs “I’m 4Real,” “Big Homie (feat. 2 Chainz)” and guest appearances from Ty Dolla $ign and Moneybagg Yo, Symba hopes to establish his core fanbase, without worrying about the numbers. Having been grinding for music since early high school, Symba is patient and secure in his craft. The next step, for him, is to connect with the people who have been waiting for Symba’s message. They’re out there; they’re all of us. It’s only a matter of time until Symba becomes a household name. His ethos is about rapping ‘bout and showing up for it. Charity work, organic connection, and making sure fans know Symba is there for them, is the motto. Symba’s role in a fan’s life boils down to: giving fans the knowledge and support they may not have access to. He’s here to make you dance and make you think. He’s here to help you improve. Most importantly, Symba’s here to touch the people & change lives with his music.
Smoke rises from barbecues towards the tips of palm trees. OG cats bump classics from The Isley Brothers out of droptop convertibles as lovely ladies walk by. Murals of kings-gone-too-soon like Kobe Bryant and Nipsey Hussle watch over the streets as night turns into day. This is South Central, Los Angeles. For all of the stories, hearsay, and misconceptions, this is a lively community at the nervous center of one of the biggest cities in the world. TRAETWOTHREE shows this side of the South Central story in his music. Rising up out of Los Angeles, he pays homage to his roots through both music and name (TRAE = 3, TWOTHREE = 23: 323 = LA area code). He presents an unheard and unseen vision of his hometown with a combination of dusky R&B, hip-hop swagger, and West Coast spirit on his 2021 N’Credible/Art@War/Atlantic Records debut and more to come led by his first official single “Worth It” ft. DDG. “My music sounds like South Central at nighttime,” he explains. “That’s the vibe I want to give people. If I’m going out after dark, I’m linking up with the homies and maybe some girls. We’re hanging out and living. It’s a different perspective. I’m not just singing about the streets. To me, it’s all love.” After the divorce of his parents, TRAETWOTHREE bounced back and forth between his mom, dad, and grandmother who lived just off Crenshaw Boulevard. Mom did real estate, and dad worked in the medical field, specializing in MRIs. “My father always said, ‘As soon as you can get out of the hood,’ do it,” he recalls. As Jehovah’s Witnesses, both parents imparted spirituality upon their son, while encouraging music in equal measure. Pops played saxophone, and TRAETWOTHREE followed suit, honing his chops on the instrument throughout middle school. As such, he listened to everyone from Gerald Albright, David Sanborn, and Candy Dulfer to Tank, Tyrese, Erykah Badu, and, of course, The Isley Brothers. Discovering Drake, J. Cole, and Nipsey Hussle, he picked up his first used microphone and downloaded Pro Tools at 16-years-old. He spent countless hours writing and recording in his bedroom. A chance encounter eventually changed everything. Holding down a part-time job at Dick’s Sporting Goods, he helped out members of team Ncredible with Air Jordan sneakers one day and got to talking. They listened to his demos and invited him to the studio. Three months later, he met Nick Cannon. The real grind kicked into high gear at this point. “Nick’s like my big brother,” he goes on. “Since he’s an artist too, Nick just let me be me. We locked in and started working. We haven’t stopped since.” Between dropping “4am In The District” and “High Tec,” he inked a deal with N’Credible/ Art@War/Atlantic Records, catching the attention of James McMillan. In the end, TRAETWOTHREE introduces himself and another side of his hometown. “When you listen to me, I want you to get to know me and where I’m from a little bit more,” he leaves off. “I’m trying to make meaningful art. That’s the biggest thing for me.”
Multi-hyphenate entertainer Nick Cannon uses his years of experience in the music industry to support the next generation of talent, digging into their life stories and providing a platform to showcase their skills.